BLOOM NUTRITION
Packaging Design & Art Direction
Bloom x Mama Karls Campaign
Bloom x Mama Karls was a collaboration with TikToker Karly Mathias, launching a new Greens flavor that felt unmistakably Karly — bright, coastal, and effortless — while living authentically within the Bloom world. The result was Orange Passionfruit, a limited-edition flavor inspired by her love of sipping greens at the beach.
I led the graphic design and assisted in art direction for the collaboration, bridging Bloom's established brand identity with Karly's warm, lifestyle-driven aesthetic. This included packaging design for the limited-edition canister, on-set photography direction, and social content and graphics to support the launch across channels.
Orange Passionfruit sold out on launch. Demand was high enough that Bloom brought it back for a limited restock — a rare move that spoke to just how deeply the collab resonated with the community.
Scenes from the Mama Karls Shoot.
Social Content
IG story
Meta Ad
Video Editing
IG story
IG story
Meta Ad
Packaging Design
Greens Stick Packs & Pouches
Bloom's Greens & Superfoods powder had an established visual identity on the canister — the challenge was translating that design system faithfully across two new, smaller form factors: individual stick packs and a multi-serve pouch.
Working under the Creative Director, I adapted the existing Greens bottle design across five flavors — Berry, Citrus, Strawberry, Mango, and Coconut — plus a Variety Pack. The work required careful decisions about hierarchy, legibility, and what to carry over versus simplify at a significantly smaller scale, while keeping each flavor variant feeling cohesive as a family.
The result launched across both retail and DTC channels, extending Bloom's bestselling product into a new format without losing the visual consistency the brand was known for.
Email Marketing & SMS
