Limited Edition Collaboration | Packaging Design & Art Direction

The Story
Karly Mathias was a TikToker known to her millions of followers as Mama Karls. She had been a Bloom partner since 2021, weaving Bloom Greens into her daily routine long before a collab was ever on the table. By 2023, her community was asking for it by name. Bloom listened.

The brief was simple but meaningful: create something that felt unmistakably Karly. Bright, coastal and effortless while living authentically within the Bloom world. The result was Orange Passionfruit, a limited-edition flavor inspired by her love of sipping greens at the beach.

The Work
I led the graphic design and art direction for the collaboration, bridging Bloom's established brand identity with Karly's warm, lifestyle-driven aesthetic. This included packaging design for the limited-edition canister, campaign and lifestyle photography direction, and social content and graphics to support the launch across channels.

The creative goal was cohesive collab that felt like a natural extension of both worlds.

The Result
Orange Passionfruit sold out on launch. Demand was high enough that Bloom brought it back for a limited restock. A rare move that spoke to just how deeply the collab resonated with the community.