Brand Refresh & Art Direction
Blossom Beauty
One of my first major projects at Taylor & Pond. Blossom Beauty came to us looking for a refresh, and I pitched a comprehensive brand refresh and strategy.
The work included updated typography and brand palette, a refreshed content photography direction, and a broader brand strategy to modernize the overall look and feel. I collaborated with our in-house photography team to art direct a full photoshoot, translating moodboard references into real, on-brand imagery. Then took the work through post-production editing before packaging everything into a client-ready pitch deck.
I presented the full refresh directly to the client, owning the creative vision from concept through presentation.
Pitch Deck Snapshots
Packaging Design
IT Cosmetics x Ana Jaks
It Cosmetics partnered with illustrator Ana Jaks for their 2022 holiday collection — a vibrant, inclusive celebration of beauty built around her signature character illustrations and the campaign theme Beautiful Together.
I was given Ana Jaks' illustrations and It Cosmetics' brand guidelines and tasked with independently designing the packaging layouts across 10 holiday SKUs including brush sets, a makeup bag, skincare, and makeup products. I decided how the illustrations were composed, how the typography sat within the dielines, and how the It Cosmetics x Ana Jaks branding came together cohesively across a full product range.
The challenge was balancing two distinct visual worlds — It Cosmetics' clean, premium brand identity and Ana Jaks' bold, expressive illustration style — into packaging that felt festive, cohesive, and shelf-ready.
One of my first major packaging projects, and still one of my favorites!
Social Media
Example feeds under my creative direction and graphic design across client accounts.
Email Design
